SIP for Crypto Investments
SIP for Crypto Investments
Reducing cognitive load and enabling flexibility in small-scale regular crypto investments
Reducing cognitive load and enabling flexibility in small-scale regular crypto investments
Company
Company
PaaraCrypto
PaaraCrypto
Duration
Duration
Jan - March 2026
Jan - March 2026
My Role
My Role
Product Designer
Product Designer
SIP for Crypto Investments
Reducing cognitive load and enabling flexibility in small-scale regular crypto investments
Company
PaaraCrypto
Duration
Jan - March 2026
My Role
Product Designer
About ParaaCrypto
About ParaaCrypto
ParaaCrypto is a next-gen crypto exchange built to simplify INR-to-crypto trading for Indian users. The platform focuses on reducing friction in buying, selling, and managing crypto — making it accessible to everyday investors, not just traders.
ParaaCrypto is a next-gen crypto exchange built to simplify INR-to-crypto trading for Indian users. The platform focuses on reducing friction in buying, selling, and managing crypto — making it accessible to everyday investors, not just traders.
About ParaaCrypto
ParaaCrypto is a next-gen crypto exchange built to simplify INR-to-crypto trading for Indian users. The platform focuses on reducing friction in buying, selling, and managing crypto — making it accessible to everyday investors, not just traders.
The problem
The problem
93% of Indian retail investors stick to FDs and gold. Not because they don't know about crypto, but because getting started feels like too much work, too much risk, and too many decisions made at the wrong time.
93% of Indian retail investors stick to FDs and gold. Not because they don't know about crypto, but because getting started feels like too much work, too much risk, and too many decisions made at the wrong time.
70%
70%
new users drop off before first trade
new users drop off before first trade
40%
40%
exited the buy flow at payment stage
exited the buy flow at payment stage
My role
My role
I took the responsibility in shaping the design of this product, collaborating closely with the product manager to ensure seamless alignment of positioning, strategy, and design with the co-founders.
Over a dynamic 3 month period, I collaborated with two product managers, two front-end engineers and one QA engineer from discovery to release.
I took the responsibility in shaping the design of this product, collaborating closely with the product manager to ensure seamless alignment of positioning, strategy, and design with the co-founders.
Over a dynamic 3 month period, I collaborated with two product managers, two front-end engineers and one QA engineer from discovery to release.
I took the responsibility in shaping the design of this product, collaborating closely with the product manager to ensure seamless alignment of positioning, strategy, and design with the co-founders.
Over a dynamic 3 month period, I collaborated with two product managers, two front-end engineers and one QA engineer from discovery to release.
The problem
Despite rising crypto awareness in India, most millennial investors stick to fixed deposits and gold due to low trust, poor accessibility, and knowledge gaps which limits portfolio diversification.
70%
new users drop off before first trade
40%
exited the buy flow at payment stage
My role
I took the responsibility in shaping the design of this product, collaborating closely with the product manager to ensure seamless alignment of positioning, strategy, and design with the co-founders.
Over a dynamic 3 month period, I collaborated with two product managers, two front-end engineers and one QA engineer from discovery to release.
Investigation
Investigation
I orchestrated the entire user research process for this project, planning, execution, and insight derivation. My objective was to delve into the goals, needs, and pain points of users as they navigate the realms of crypto and finances.
The overarching business goal is to consistently build user trust in crypto as a financial tool for long term investments.
I orchestrated the entire user research process for this project, planning, execution, and insight derivation. My objective was to delve into the goals, needs, and pain points of users as they navigate the realms of crypto and finances.
The overarching business goal is to consistently build user trust in crypto as a financial tool for long term investments.
Research method
Research method
Generative research
Generative research
Interview Type
Interview Type
Online 1 on 1
Online 1 on 1
Users Interviewed
Users Interviewed
8 working professionals
8 working professionals
Demography
Demography
Tier 2 Indian cities
Tier 2 Indian cities
Key Insights
Key Insights
Barrier to entry
Barrier to entry
Beginners understand crypto exists but struggle with complex financial jargon and data presented on trading platforms.
Beginners understand crypto exists but struggle with complex financial jargon and data presented on trading platforms.
Decision Fatigue
Decision Fatigue
Users can't identify the right time to invest — they rely on guesswork, friends, or social media trends.
Users can't identify the right time to invest — they rely on guesswork, friends, or social media trends.
Cognitive Load
Cognitive Load
Performance and risk data feels overwhelming and poorly surfaced — users review it but rarely act on it.
Performance and risk data feels overwhelming and poorly surfaced — users review it but rarely act on it.
Familiar Mental Model
Familiar Mental Model
Users want tools that simplify data, offer a clear entry point, and mirror familiar models like SIPs from mutual funds.
Users want tools that simplify data, offer a clear entry point, and mirror familiar models like SIPs from mutual funds.
The Opportunity
The Opportunity
"How might we make crypto investing accessible to first-time users while building trust through transparency?"
"How might we make crypto investing accessible to first-time users while building trust through transparency?"
"How might we make crypto investing accessible to first-time users while building trust through transparency?"
Promote Trust
Familiar SIP model builds confidence for new users
Familiar SIP model builds confidence for new users
Simplify & guide
Eliminate jargon, curate baskets to reduce cognitive load
Eliminate jargon, curate baskets to reduce cognitive load
Automate & Unwind
Let users setup recurring investments to set-and-forget
Let users setup recurring investments to set-and-forget
Automate & Unwind
Let users setup recurring investments to set-and-forget
The Solution
The Solution
Empowering the everyday investor to invest in the crypto market by bring the familiar SIP model to didgital assets
Pre-curated Gullak baskets: Instead of choosing from hundreds of coins, users pick from expert-curated baskets grouped by theme and risk — removing the burden of research entirely.
Recurring micro-investments: Users set a daily, weekly, or monthly SIP starting from just ₹20 — aligned to their salary cycle — and the app handles the rest automatically.
Confidence through transparency: A returns calculator, price chart, and basket composition breakdown help users build conviction before committing any capital.
The Solution
Empowering the everyday investor to invest in the crypto market by bring the familiar SIP model to didgital assets
Pre-curated Gullak baskets: Instead of choosing from hundreds of coins, users pick from expert-curated baskets grouped by theme and risk — removing the burden of research entirely.
Recurring micro-investments: Users set a daily, weekly, or monthly SIP starting from just ₹20 — aligned to their salary cycle — and the app handles the rest automatically.
Confidence through transparency: A returns calculator, price chart, and basket composition breakdown help users build conviction before committing any capital.
A Sneak Peak
A Sneak Peak
After countless brainstorming sessions and iterations, I crafted a solution that perfectly aligns with our goals and design principles. Ready for a sneak peek? Here it is!
After countless brainstorming sessions and iterations, I crafted a solution that perfectly aligns with our goals and design principles. Ready for a sneak peek? Here it is!
Discovery
Discovery
To enhance discoverability, I experimented with an unobtrusive bottom sheet to announce the launch of the feature.
I also implemented ongoing discovery of the feature through a home page widget, persisting even after dismissing the bottom sheet.
To enhance discoverability, I experimented with an unobtrusive bottom sheet to announce the launch of the feature.
I also implemented ongoing discovery of the feature through a home page widget, persisting even after dismissing the bottom sheet.
To enhance discoverability, I experimented with an unobtrusive bottom sheet to announce the launch of the feature.
I also implemented ongoing discovery of the feature through a home page widget, persisting even after dismissing the bottom sheet.
Exploration
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Execute
Execute
Result & Impact
2 months (March - April 2026) of data after the release
Result & Impact
2 months (March - April 2026) of data after the release
Result & Impact
2 months (March - April 2026) of data after the release
Success
Success
~70%
~70%
Increase in first-trade conversions
Increase in first-trade conversions
~40%
~40%
Reduction in checkout abandonment
Reduction in checkout abandonment
₹20
₹20
New entry barrier for first-time investors
New entry barrier for first-time investors
Result & Impact
2 months (March - April 2026) of data after the release
Execute
Exploration
Discovery
To enhance discoverability, I experimented with an unobtrusive bottom sheet to announce the launch of the feature.
I also implemented ongoing discovery of the feature through a home page widget, persisting even after dismissing the bottom sheet.
Success
Read detailed case study
Investigation
I orchestrated the entire user research process for this project, planning, execution, and insight derivation. My objective was to delve into the goals, needs, and pain points of users as they navigate the realms of crypto and finances.
The overarching business goal is to consistently build user trust in crypto as a financial tool for long term investments.
Let's talk!
Always open to talk about design, product & tech in general
Always open to talk about design, product & tech in general
Research method
Generative research
Interview Type
Online 1 on 1
Users Interviewed
8 working professionals
Demography
Tier 2 Indian cities
Exploration
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